The Week in Low Carbon Commerce - February 5, 2024

Driving traffic, sales, and improved unit economics on Amazon

The Week in Low Carbon Commerce
February 5, 2024

Hello friends.

Amazon's Climate Pledge Friendly and Compact by Design programs for vendors and sellers can have big commercial benefits -- but there’s a definite learning curve.

  • In 2023, products in the Climate Pledge Friendly (CPF) program received an average 10% lift in product page views

  • Amazon customers have switched more than 60 million times from non-badged products to CPF products, as of 2023

  • CPF-eligible products can reach the 30k Amazon Business customers setting purchasing policies to prefer CPF products, as of 2023

Tomorrow, February 6, we’ll be joined by Natali Georgiva, co-founder of Alianaz (one of the suppliers that helped launch Amazon Aware, its sustainable own label) to present a crash course in driving traffic, sales, conversion, and improved unit economics on Amazon through programs like Climate Pledge Friendly and Compact by Design.

Friends of Decarbonize.co (that’s you!) can attend and access a recording and event materials at no cost with the link below.

Makes for a thoughtful early Valentine for your favorite Amazon team lead or head of ecommerce…

And now, what’s new in low-carbon commerce.

See you tomorrow?

Keith

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Deals and funding

Xampla (marketed as Morro), based in Cambridge, UK, raised $7M to expand production of its biodegradable, plant-based materials positioned as a substitute for plastics.

Yume, based in Melbourne, Australia, raised ~$1.3M USD for its food redistribution platform that prevents food waste by connecting surplus food from manufacturers to businesses and charities that can use it.

Fin, a sustainable logistics provider based in London, acquired bankrupt last-mile operator Urb-it to accelerate company growth in the zero-emission, sustainable parcel delivery and logistics services industry.

From the podcast — new episodes Thursday mornings

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